Big FM earmarks Rs 10 mn for new campaign with Sonu Niigaam
Big FM, which has roped in popular singer Sonu Nigaam as brand ambassador for its fresh music positioning, plans to spend Rs 10 million on the first phase of a multi media campaign that includes radio, outdoor, online, mobile and print which will soon be launched.
The campaign, that will feature Niigaam, will kick off in 10 days. A TVC, part of the campaign, will be rolled in the second phase.
The association of the station with Niigaam comes just as the station launches its new music positioning - Chillax Hits - in Mumbai and Delhi, which promises listeners a distinct music format which will de-stress and help them relax, whenever they tune into the station. Big FM too is going the maximum songs way - it plans to play seven songs in back to back format, with an intention of playing 12 to 13 songs per hour.
For more info:
http://www.radioandmusic.com/content/editorial/news/big-fm-earmarks-rs-10-mn-new-campaign-with-sonu-niigaam#story
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